Leader in wellness concepts, strategies, and project management.
They trust us
Aldina Duarte Ramos
After a rich career in strategy and project management both in France and internationally, working for renowned family businesses (such as Lolita Lempicka, Oetker Group, Le Bristol Paris, Anne Sémonin) and large corporations (such as PPG Glass Group, ASC Machine Tools, Accor), Aldina Duarte Ramos has founded her own consulting agency. Her expertise spans several sectors including hospitality, luxury, travel, and wellness.
Her methodology, which combines attentive listening, flexibility, and meticulous organization, is always geared towards innovation and distinction. Beyond her professional life, Aldina is passionate about popularizing wellness, which has led her to become a speaker, active advocate, and former president of the AFNOR ST02 commission, which oversaw the establishment of the Spa Wellness Standard, adopted in 2014 and still in effect today.
She chaired SPA-A, the Federation of Spa and Wellness Professionals until 2020, during which time she initiated the first national spa quality charter and developed a collective initiative with In-Extenso, Betterfly Tourism (formerly Eva Tourism), and ADEME, aimed at defining eco-responsible criteria for the wellness sector. Moreover, Aldina represents France as an ambassador for “Global Wellness Day” and supports the Bleu Blanc Cœur Association.
Continuing her commitments, Aldina shares her passion for yoga as a teacher of Face and Yin Yoga and organizes unique events dedicated to this practice throughout the year.
In the press
Nouvelle génération de bien-être – Aldina Duarte Ramos
Comprendre l'écosystème autour de la qualité de vie, la prévention, la santé et la longévité est crucial dans le domaine du bien-être et de l'innovation. Mon passage d’un rôle d'entreprise structuré au monde dynamique de l'entrepreneuriat a renforcé cette conviction. Le bien-être transcende le simple bien-être physique ; c’est un paradigme multifacette qui stimule la performance et l’innovation.
Embracing a New Beginning – Aldina Duarte Ramos
After a fulfilling 15-year tenure as the Global Wellness Director for Accor Hotels, I find myself at a pivotal moment, ready to embrace a new start. This transition, from a secure role in a well-established company to the uncharted waters of entrepreneurship, is both exhilarating and daunting. Yet, it’s a step that is essential, not just professionally, but personally as well.
The moment of truth
I participated in the Equip Hotel discussion on wellness. It was an interesting panel moderated by Amandine Dubessay, president of the Club Tourisme et Management at HEC Paris, and Heidi Miller, an entrepreneur and consultant in the hospitality and restaurant sector. My fellow panelists were Jean-Louis Poiroux, the founder of Cinq Mondes, and Olivier Petit, a partner at In Extenso Tourism, Culture, and Hospitality.
SPA TRENDS 2024
In 2024, the spa sector continues to be distinguished by two major trends: on one side, the quest for performance through technological advances, known as Welltech; and on the other, a return to basics with a strong preference for natural and traditional methods. These two approaches cater to distinct but interconnected customer needs, forming a synergy.
On France 3: The wellness industry is booming in France.”
Aldina was interviewed live on France 3. The topic was the booming wellness industry in France. France 3 wanted to discuss this topic with Aldina, as the president of the French spa association, SPA-A. Here are the questions that were asked during the interview: Do...
