Leader in wellness concepts, strategies, and project management.
They trust us
SPOON AND SPOON AGENCY
We are a marketing firm, leader in wellness concepts, strategies & project management.
We are are thought leaders mastering the Art of Hospitality, at the croassroads with luxury, beauty, travel and wellness industries.
We are
AN ARCHITECT
AN INVESTOR
A HOTEL MANAGER
AN AGENCY
A BRAND IN THE WELLNESS OR THE HOSPITALITY INDUSTRY
OTHER
years experience
countries
openings direcet support
award winning concepts & accolades
keynote speech & conferences
OUR SERVICES
WE IMAGINE
WE CARE
WE INSPIRE
WE IMAGINE
Your wellness destination:
from the initial brief > architecture & design follow up > offer engeneering > to grand opening
We curate meanningful holistic experiences that surprise your guests and elevate the overall reputation of your property.
Whether it’s introducing cutting-edge wellness practices, collaborating with renowed experts, or incorporing immersinve technologies, our goal is to constantly challenge the status quo and embark your guests on a transformative journey.
Your strategic positionning
that will make you stand out.
We strive for bold and strond ideas, always. We push boundaries and think inside and outside the box. It’s about embracing creativity and innovation while also considering established methods and practices. By combining these two perspectives, we can discover fresh ideas and solutions that stand out of the crowd.
- We find new angles for you to shine. We build up your image based on the values and legitimacy of your story.
- We advise on communication actions & strategies
Your new business opportunities
We differentiate ourselves by carefully selecting and collaborating with the most relevant partners. Our committment to providing exceptional opportunities truly sets us appart in the industry.
- Let us bring a 360° vision to your business and bring new collabs and opportunities
- We curate bespoke wellness programs and retreats
Well-being is a lever
performance
Aldina Duarte Ramos
WE CARE
Be attentive
At our core, we deeply care about our clients and their unique needs and concerns. We understand that every project is different and requires specific attention. That’s why we take pride in delivering bespoke approaches whether it’s in wellness, hospitality or any aspect of your services. In order to go above and beyond your expectations we collaboratively create a customized plan so you can expect a caring and personnalized service, designed just for you.
Audit : guest experience at heart
We lead specific audits according to your needs (evaluate new program implementations, flash audit on guest experience prior to (re)positioning ambition, prepare for a certification)
Quality & performance follow up : we support your success
We define the right KPI’s for you and we provide tools & tips to achieve the targets
Your teams matter : mentoring, training, motivation events
Your teams are essential to deliver success, let’s make sure they are empaowered, valued and motivated. They will be then your best ambassadors.
Pleasure in work brings
perfection in the work.
Aristote
WE INSPIRE
Motivation speech & conferences
Whether you want to inspire an audience or share visions and ambitions, this format is crafted specifically to your needs.
Brainstorming team sessions
Design to bond your teams and elevate them. This a powerful technique to ignite creativity & team spirit
Holistic/wellness workshops
We curate wellness programs focused on the Art of being well.
Trends report
We support your project and provide some economic and cultural data for you to capture the essence of the market needs & understand the opportunities that may lie ahead.
Some project references
Ils parlent de nous
We believe that inspiration can come from many sources, whether it’s exploring new destinations, engaging in unique activities, or connecting with like-minded individuals. Our goal is to provide experiences that ignite your passion, stimulate your creativity, and leave you feeling inspired and motivated. Whether it’s through invigorating workshops or encounters with local cultures, we strive to create moments that encourage you to tap into your own potential and pursue your ambitions.
Nouvelle génération de bien-être – Aldina Duarte Ramos
Comprendre l'écosystème autour de la qualité de vie, la prévention, la santé et la longévité est crucial dans le domaine du bien-être et de l'innovation. Mon passage d’un rôle d'entreprise structuré au monde dynamique de l'entrepreneuriat a renforcé cette conviction. Le bien-être transcende le simple bien-être physique ; c’est un paradigme multifacette qui stimule la performance et l’innovation.
Embracing a New Beginning – Aldina Duarte Ramos
After a fulfilling 15-year tenure as the Global Wellness Director for Accor Hotels, I find myself at a pivotal moment, ready to embrace a new start. This transition, from a secure role in a well-established company to the uncharted waters of entrepreneurship, is both exhilarating and daunting. Yet, it’s a step that is essential, not just professionally, but personally as well.
The moment of truth
I participated in the Equip Hotel discussion on wellness. It was an interesting panel moderated by Amandine Dubessay, president of the Club Tourisme et Management at HEC Paris, and Heidi Miller, an entrepreneur and consultant in the hospitality and restaurant sector. My fellow panelists were Jean-Louis Poiroux, the founder of Cinq Mondes, and Olivier Petit, a partner at In Extenso Tourism, Culture, and Hospitality.
SPA TRENDS 2024
In 2024, the spa sector continues to be distinguished by two major trends: on one side, the quest for performance through technological advances, known as Welltech; and on the other, a return to basics with a strong preference for natural and traditional methods. These two approaches cater to distinct but interconnected customer needs, forming a synergy.
On France 3: The wellness industry is booming in France.”
Aldina was interviewed live on France 3. The topic was the booming wellness industry in France. France 3 wanted to discuss this topic with Aldina, as the president of the French spa association, SPA-A. Here are the questions that were asked during the interview: Do...
